Through an eight-month project that spanned two semesters, I worked with Explore Edmonton (Edmonton's Destination Management and Marketing Organization) to redesign their annual report. Explore Edmonton wanted a creative way to present the annual report to Edmonton residents. The goal of this project was to increase Explore Edmonton's brand engagement with the public and connect with Edmonton residents in a meaningful way. After completing extensive research with my client, Edmonton residents, and researching how to engage people, I developed a digital pdf report with illustrations and a social media carousel. The illustrations depict Edmonton residents interacting with their city and each other to represent residents' overall love of their community. The illustration style reflects Explore Edmonton's vibrant, playful, and friendly brand tone.
Social media and report mockup
*Mockup image by yeven_popov on Freepik
Illustrations
Annual Report mockup
*Image by rawpixel.com on Freepik
Mockup by Freepik
