Product Branding - Mind & Mist

The objective of this project was to research an existing brand category and target audience, and create a new brand within the same category. The chosen brand category is an organic, handmade soap directed at Gen Z and Millennial women. The overall brand conveys a sense of “mindfulness”, encouraging the user to calm their mind, nourish their skin, and connect with nature by using a soap made from natural and sustainable ingredients.

Process - Sketching & Ideation

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